SANTA CLARA, Calif.—While smaller, new-generation companies such as Arsenal
(now with IBM), Berkeley Data Systems (now
with EMC), Carbonite and others have tended
to hog the headlines in the midmarket online data storage space, a couple of
relative senior citizens have quietly added their own brands to this burgeoning
market.
Iron Mountain,
established in 1951 to protect paper and film records, and 11-year-old Webroot
are better known for other things: Iron
Mountain for carting away physical
and digital records and storing them in underground vaults, and Webroot for
cleaning up extraneous files in Windows computers with Window Washer and Spy
Sweeper.
However, both highly successful companies have come to the fore with online
storage and data protection services that have the advantage of a familiar
brand.