In this episode of Channel Insider: Partner POV, host Katie Bavoso speaks with AEC Group’s CTO Brian Lesniakowski and CRO Ken Rindt. Brian and Ken detail how they take client variables and concerns into consideration when approaching them about new technology, and how AEC Group prioritizes client education over making sales. Additionally, the team explains how vendors can earn the VAR’s trust in the wake of the end of the VMware partner program following it’s acquisition by Broadcom. And, what vendors are on the top of AEC Group’s list? Stay tuned to find out!
Contributing writer
Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.