At Channel Partners Conference & Expo 2024, a panel of experienced technology services distribution executives explained what’s impacting their role in the channel, including the growing role of technology advisors, the diversification of channel roles, and the increasing presence of marketplaces. Together, they discussed how each are adapting to meet the evolving needs of customers and support channel partners.
Contributing writer
Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.