‘Where’s the Wow?’ It’s on ABC

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The mass-market advertising for Windows Vista is here and it’s impressive, according to Microsoft Watch’s Joe Wilcox.

Wilcox called the campaign, which he caught during an episode of ABC television’s “Lost,” “approachable and familiar,” like Wendy’s “Where’s the Beef?”

The fact that the campaign is quality is something VARs can use to their advantage, even though the target audience is consumers.