Evan Schuman
When major customers walk into a Circuit City location, CIO Mike Jones wants to whisper customized sales pitches into their earsliterally. Jones’s scenario is simple:…
You’re cleaning away papers that accumulated during the holidays and find a portable CD player that is identical to the one you use every day.…
In one corner of Microsoft Corp., the smaller the better is the order of the day for new customers. Microsoft’s latest retail push is focusing…
As the holiday season approaches, we have good news and bad news on the major retail multichannel front. The good news is that some retailers…
One problem that retailers have with the World Wide Web is that it’s so … well … worldwide. A group of newspaper publishers tried to…
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