Biography
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The Channel Has Changed. Channel Marketing Needs to Catch Up
To say the IT channel has undergone a profound transformation is a vast understatement. We were originally dubbed a “channel” by IBM, whose rule was…
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Why Sell UCaaS? Because the One Thing Everyone Does Most is Communicate
Many of your customers have a vacancy they need to fill, and your channel practice could be just right to fill it! It’s a professional…
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AvePoint Launches New Partner Program Aimed At Microsoft Teams, 365
Following the “software developer as toolsmith” partnering model, AvePoint is launching a program that will enable partners to create their own services and intellectual property…
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The Key to Channel Growth: Working with Vendors to Create New Services
For many years it’s been no mystery that most IT products don’t yield much if any profit margin for channel partners. So have you ever…
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Are You Still Calling Yourself a ‘Reseller?’
There are probably a large number of you who will disagree with this article completely, and I really hope to hear from you – Tweet…
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MSPs Can’t Be All Things to All People, So Specialize
Offering too many services can drive potential clients away, so figure out what you’re best at and focus there. There was a time when the…
