Biography
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Turning Your Best IT Ideas into Products
It’s the “other IP.” Not internetworking protocol, rather intellectual property (IP). While it’s always been important to have a deep knowledge of the first, it’s…
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What All Your IT Marketing Should Be About
Many think the purpose of marketing is to talk all about your company. Just look at most websites and you’ll see every paragraph begins with…
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Maintaining On-Premises IT Infrastructure in Age of the Cloud
Many channel partners claim “break-fix” business is dead. But the need for maintenance, service and support for on-premises IT equipment and software is still alive…
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Why IT Firms Need Content Marketing
What motivates your customers to buy from you? If you’re building a quality IT practice the answer is “your smarts”! IT customers want to engage…
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Monthly recurring revenue and the MSP sales cycle
MRR. Monthly recurring revenue. To hear most MSP coaches and gurus tell it, this is the holy grail of being a managed service provider (MSP).…
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Remember to Promote Your Value Proposition
When the majority of channel partners were “resellers” they provided their manufacturer-partners with excellent promotion of their products serving as a highly effective sales and…
