Biography
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What’s Left on the Table?
How much money are you leaving on the table? Kirk Robinson, vice president of North America Channel Marketing at Ingram Micro, posed that question to…
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Cisco’s SMB Recruitment Banks on Disties
Cisco System’s five-year effort to engage an SMB channel, has relied almost exclusively on distributors to introduce, recruit and train VARs about the vendor and…
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A “Sharp Dressed” PartnerWorld 2007
Wear your “Cheap Sunglasses” to IBM’s PartnerWorld Conference April 29 to May 2 in St. Louis. ZZ Top is in the house. The bearded boys…
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Ingram Adds Biz Building Tools to Cisco SMB Program
Distributor Ingram Micro on March 15 announced new business building tools for its Glacier program to prod more Cisco Systems sales out of small and…
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Cisco Returns to Its ‘Core’
Cisco Systems introduced incentives and tools for its “core” technologies—routers and switches—to support VARs selling what is still the backbone of the network. VARs are…
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Marketing on $25 a Week: Three VAR Marketing Strategies That Work
What works in marketing? During a break on March 14 at Ingram Micro’s VTN conference in Nashville, VARs shared with each other some unique success…
