Recent Articles
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Can Solution Providers Leverage Web 2.0 as Obama Did?
Whoever you supported in the recent presidential election, one lesson everyone can learn from the whole thing is that technology is changing the way organizations interact with their customers. Witness the heavy use of Web 2.0 technology by the Barack Obama campaign and that campaign’s appeal to young voters. The Obama campaign made use of…
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The Power of the Demo
Ever try to explain the benefits of unified communications to one of your customers? It’s not so easy to convey in words. Showing is typically a more effective means of communication than telling, but when it comes to technology, demonstrations can be costly and complicated to set up. Enter Cisco Systems’ new Cisco Solutions Center…
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Is It Good to Talk?
I see that Sage has followed in the footsteps of Led Zeppelin and the Rolling Stones by sending its executives on tour. The accounting software vendor has launched its Fresh Talk Tour for its Business Management Division, sending road-weary executives to 10 different areas across the United States starting today in Dallas. Sage said in…
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Time to look at Facebook
VARs that haven’t had any experience with Facebook might want to sign up now. It is a great place to market yourself and begin to use this social medium as a way to develop your own network of clients, partners, and “friends.” And maybe write an application that you can earn some revenue with too.…
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Marketing on $25 a Week: Three VAR Marketing Strategies That Work
What works in marketing? During a break on March 14 at Ingram Micro’s VTN conference in Nashville, VARs shared with each other some unique success stories. Inacom Information Systems, of Madison, Wis., took the focus off technology, holding events like family night at the zoo, inviting guest speakers like University of Wisconsin football coach ,…