Recent Articles
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How Channel Partners Can Use Data to Find Business Opportunities
Data analytics has reshaped how businesses today operate. A growing wealth of digital data and tools that make sense of it have provided businesses with deeper, more accurate insights into their customers and operations than ever before. All this data and the tools to make sense of it hold substantial potential for channel partners. With…
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Channel Program Offers Low-Risk Path to Quantum Computing
Quantum Computing Inc. (QCI) has rolled out a new partner program that promises to deliver a low-risk but high-reward path to using quantum computing to provide value to customers. The announcement follows the launch of Qatalytst, QCI’s software-as-a-service (SaaS) quantum computing solution, earlier this year. Qatalyst makes quantum computing resources readily accessible to users on…
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Marketing is Way More Essential Than You Think
Back when I got my first marketing degree, my professor would say that while business schools teach the importance of fully funding marketing, it was also the one area CEOs were most likely to cut. We observe people lining up for movies, for devices like music players and iPhones, and once, during the Windows 95…
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The Channel Has Changed. Channel Marketing Needs to Catch Up
To say the IT channel has undergone a profound transformation is a vast understatement. We were originally dubbed a “channel” by IBM, whose rule was that nobody but IBM can sell IBM. So they created a reseller “channel” by selling to aggregators or distributors, who sold to resellers who sold to customers. Remove IBM from…
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Why Vendors Must Invest in Channel Partners
Okay vendors. What is it going to take to increase revenues from your partner channel? Engagement, training and certification, and it all has to be automated. If you want to drive your company’s revenue growth, you need to invest in your channel partners just as you would your direct sales force, according to Jim DeSocio,…
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ChannelCon: Build a Game Plan for Your IT Team
By Kelly Ricker One of the best things about the IT channel is the industry community. With a few exceptions, the IT channel is made up essentially of small-business owners seeking to support the technology needs of other small businesses. That environment invites peer collaboration to ensure one is running a healthy business while providing…
