Recent Articles
-
New Springpath CEO Vows Closer Channel Ties
While there’s a lot of interest in hyperconverged systems these days, the number of IT organizations with enough money on hand to fund a forklift hardware upgrade any time soon is fairly limited. For that reason, interest in software approaches to creating a hyperconverged platform that spans both new and existing IT infrastructure investments is…
-
Cognitive Computing Apps Come to the Channel
Cognitive computing is emerging as a new class of applications that help people make better decisions by identifying the relationships between complex sets of data. What may be surprising is the fact that the channel is one of the first places these cognitive applications are actually being applied. At the recent IT Nation 2014 conference,…
-
Navigating the Byzantine World of MDF and Co-op Dollars
Like most great machines, the channel requires a certain amount of grease to help it spring to life every day. In the parlance of the channel, that grease comes in the form of market-development funds (a pool of dollars to drive leads) and co-op dollars (money allocated based on sales volume). Unfortunately, a lot of…
-
Finding Ways to Make Workflow Processes Less Cumbersome
As fun and exciting as IT can be, most people don’t really care how something actually works. To them, IT is the means to either one of two ends. If they are the business owner, they want to know how IT can improve productivity at a lower cost. Employees, meanwhile, just want to know how…
-
Solution Providers Should Use the Technology They Tout
When it comes to optimizing their businesses using IT, a lot of solution providers act like the proverbial cobblers’ children. They are all for customers using IT to improve their top and bottom lines using IT. But when it comes to using IT themselves to do the very same things, many solution providers are often…
-
When Main Street Goes Global, the Channel Does, Too
One macroeconomic trend picking up steam across the channel is globalization. As midmarket companies that solution providers typically serve expand their global operations, they are looking for the organizations that provide them IT services in their home towns to also be able to support them anywhere in the world. That requirement has been driving partnerships…