Recent Articles
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Marketing on the Cheap: The Lowly Newsletter
Editor’s Note: This is Part One in a series. VARs need to spend more on marketing. It must be true. You can’t go to a trade show, pick up a technology magazine or look at a channel Web site without hearing about how you need to be pumping at least 10 percent of your budget…
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CompTIA Taps CEA Exec as New CEO
Consumer Electronics Association executive Todd Thibodeaux will take over in July as president and CEO of IT trade association CompTIA, according to organization officials. Thibodeaux will take over on July 1 for outgoing CEO John Venator. Venator had planned to step down in 2009, but recently moved up his retirement to care for his elderly…
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VARs: IT Certs More About Marketing, Less About Skills
IT certifications are not only declining in value in enterprise IT departments, they’re also not as sought after among VARs and other channel partners when they look to hire engineers. However, the channel does have another use for certifications most IT departments don’t – marketing to clients. And a few certifications are still prized among…
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The Security Risks of Web 2.0 and Wireless
My early experiences as a reporter involved a typewriter. The very concept seems so remote it’s hard to believe at one time a small mistake would lead to unscrewing the cap off the White-Out or crumpling barely used sheets of paper. In a corner of my memory, I can still smell the White-Out and the…
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Facebook Isn`t the Biggest Time Waster
Time for a confession: I’m a Facebook junkie. I was a skeptic about the entire social networking phenomenon up until the day I created my Facebook page nearly six months ago. I had been a member of LinkedIn and Plaxo since the day of their inceptions nearly five years ago and never gained any real…
