Recent Articles
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Marketing Executives Hesitant to Shift Investment to Social Media
While social channels such as Facebook, Twitter, YouTube and LinkedIn have become recognized as essential digital marketing channels in 2010, a survey conducted at the digital marketing conference ad:Tech by EPiServer, a provider of platforms that drive online engagement, reveals that in 2010 nearly 60 percent of the respondents realized the highest return on investment…
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Cisco to Face Competitive Threats from Wi-Fi Suppliers: Report
In a report from ABI Research, Wi-Fi penetration in US commercial establishments employing more than five people is forecast to grow to 45 percent by the end of 2010. The report found establishment penetration is greatest among large businesses, but over the last two years, penetration growth has been highest in the small to medium-size…
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Facebook, Twitter Hold Risks for Businesses: Report
A survey from financial analyst firm Ernst & Young, part of the company’s 13th Global Information Security Survey, indicates social networking is not high on the list of challenges for most of their participants—nearly 1,600 senior executives in 56 countries. The report noted while social media platforms like LinkedIn, Facebook and Twitter allow for a…
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Mobile Advertising to Reach $2.9 Billion in 2014: Report
According to BIA/Kelsey’s U.S. Mobile Ad Revenue Forecast (2009-2014), U.S. mobile advertising revenues will grow from $491 million in 2009 to $2.9 billion in 2014, representing a compound annual growth rate (CAGR) of 43 percent. The forecast comprises advertising placed in mobile search (text advertising applied to search queries on mobile devices), display (display advertising…
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Cisco to Acquire Management Software Specialist LineSider
Enterprise networking specialist Cisco Systems announced its intent to acquire privately held LineSider Technologies, a provider of network management software that helps customers build the network services necessary to securely create and deploy cloud computing infrastructure. Based in Danvers, Mass., the company said the LineSider acquisition would enhance Cisco’s ability to rapidly provision network services.…