Recent Articles
-
Turning Your Best IT Ideas into Products
It’s the “other IP.” Not internetworking protocol, rather intellectual property (IP). While it’s always been important to have a deep knowledge of the first, it’s now becoming more and more important to focus on the other. The journey from infrastructure to intellectual property: An evolution of “solution” Ten years ago, in 2011, two now-former Microsoft…
-
What All Your IT Marketing Should Be About
Many think the purpose of marketing is to talk all about your company. Just look at most websites and you’ll see every paragraph begins with “I,” “Our,” “We,” “My” or the company’s name. Get over yourself and realize that the potential customer reading your copy is only interested in one thing — value! The value…
-
HIPAA IT Compliance Guide
What exactly are the many ongoing effects of the federal Health Insurance Portability and Accountability Act (HIPAA) on health information technology (HIT)? We break it all down here. What is HIPAA To address the emerging role of health care technology, Congress passed HIPAA in 1996. The U.S. Department of Health & Human Services (HHS) codified…
-
Maintaining On-Premises IT Infrastructure in Age of the Cloud
Many channel partners claim “break-fix” business is dead. But the need for maintenance, service and support for on-premises IT equipment and software is still alive and well. That opportunity can still be monetized without having to make extensive investments in tooling up. Here’s how. There’s an old joke about getting a great deal on a…
-
Why IT Firms Need Content Marketing
What motivates your customers to buy from you? If you’re building a quality IT practice the answer is “your smarts”! IT customers want to engage services from people who know what they’re talking about. How do you prove you do? Show off your smarts in content. That’s the heart of content marketing, showing customers you…
-
Monthly recurring revenue and the MSP sales cycle
MRR. Monthly recurring revenue. To hear most MSP coaches and gurus tell it, this is the holy grail of being a managed service provider (MSP). The ultimate goal. Yeah, not so much. I don’t know about you, but I’m not sure getting a fraction of the fee every month for the next few years is…
