Recent Articles
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Tech Shortfalls Limit Vendor Incentive Programs
Incentive programs Performance Boosters 69% of vendors provide incentives to channel partners for meeting sales performance goals, including year-over-year and “reach” goals. Tunnel Vision Less than 40% offer complex incentives such as those for lead generation, deal registration and training. Deal Breakers Three out of four would like to run more complex incentive programs, but…
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CompTIA Opens Access to Channel Resources
One longstanding challenge that the channel has faced is that there is always a shortage of IT pros who really understand what makes it tick. There are plenty of people with IT skills, but very few are savvy about what makes one solution provider more successful than another. Looking to significantly increase the pool of…
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Customers Happy With MSPs but Unware of All Their Offerings
MSPs A State of Confusion About three in 10 organizations have adopted managed services, which may include SaaS applications such as Salesforce.com or Google Apps, although there are no actual contracts with MSPs. Translation: “true” managed services use may fall below 29%. Embracing Managed Services 58% of organizations have used managed services for some or…
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HP Expands PartnerOne to Handle Channel Diversity
Recognizing that business models throughout the channel vary widely, Hewlett-Packard is opening up its Partner One channel program to include new types of partners. At the HP Global Partner 2014 Conference this week, company officials revealed that they are expanding PartnerOne to include service providers, systems integrators, independent software vendors, OEMs and distributors alongside traditional…
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Exablox Launches Program to Drive New Storage Paradigm
Conventional wisdom holds that most of the data small and midsize businesses (SMBs) generate will wind up in the cloud. In reality, storing lots of data in the cloud has limitations from both cost and performance perspectives. Looking for channel partners to help determine when and where on-premise and cloud storage makes sense, Exablox launched…
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Charting Channel Partners’ Paths to Profitability for 2014
Path to profits Profitability Priorities As usual, almost a third of channel partners intend to hire more technical and sales people. But, surprisingly, 30% plan to invest in more marketing and offer higher-margin services. Keys to Profitability Quality products that don’t require a lot of support was rated No. 1 by 30%. Revenue and margin…
