News and Trends
SHARE
Facebook X Pinterest WhatsApp

Consumer Electronics Sales to Decline in 2010

Will the consumerization of IT be enough to save technology spending? Not this year, according to a new report from market research firm IDC.  The report – ConsumerScape 360 – shows that the U.S. consumer electronics market has been hit disproportionately hard by the economic downturn. U.S. households are projected to spend 17 percent less […]

Written By
thumbnail
Jessica Davis
Jessica Davis
Sep 15, 2010
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Will the consumerization of IT be enough to save technology spending? Not this year, according to a new report from market research firm IDC.  The report – ConsumerScape 360 – shows that the U.S. consumer electronics market has been hit disproportionately hard by the economic downturn. U.S. households are projected to spend 17 percent less on consumer electronics in 2010 than they did in 2009, a major recessionary year.

IDC said the projected decline was the largest among all the 20 countries surveyed. Emerging “BRIC” markets of Brazil, Russia, India and China are expected to lead the consumer electronics recovery with spending gains of more than 20 percent year over year, according to IDC.

"The survey found U.S. consumers to be extremely price sensitive, a clear sign that the economic downturn has had an impact not only on spending habits, but also on consumer psychology," said Michael DeHart, director of IDC’s ConsumerScape 360 and Consumer Primary Research. "At the same time, U.S. consumers are far less likely to buy simple, basic devices, which is indicative of the population’s strong affinity for consumer electronics."

The U.S. markets where IDC believes important opportunities exist for consumer electronics manufacturers include:

  • PCs and PC peripherals as U.S. households shift toward notebooks and PCs are viewed as personal CE devices.
  • Smartphones. With only 28 percent of U.S. households owning a smartphone, growth is a sure thing here, along with the growth in data plans and apps.  
  • HDTV. While ownership of these devices is already over 50 percent among U.S. households, growth is expected to continue.

 

thumbnail
Jessica Davis

Recommended for you...

thumbnail
Mission Announces New Multi-Product Solutions in AWS Marketplace
Channel Business
Mission Announces New Multi-Product Solutions in AWS Marketplace
Jordan Smith
Dec 10, 2025
thumbnail
CrewAI CEO: Human Trust is Core to Autonomous AI Agents
AI
CrewAI CEO: Human Trust is Core to Autonomous AI Agents
Jordan Smith
Dec 9, 2025
thumbnail
Sparklight Launches Partner Solutions Program
Vendor Leadership & Partner Programs
Sparklight Launches Partner Solutions Program
Jordan Smith
Dec 8, 2025
thumbnail
ISC2 Report Shows AI Excitement, Risk Worry, and Burnout
Security
ISC2 Report Shows AI Excitement, Risk Worry, and Burnout
Victoria Durgin
Dec 8, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

facebook
linkedin
youtube
rss
spotify
x

Company

About us Contact us Advertise with us

Categories

Channel Business Security AI Infrastructure Lists & Awards Resources

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

Terms of Service Privacy Policy California - Do Not Sell My Information