Recent Articles
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Cisco Partners to Enable Branch Offices with Virtualization
Looking to help partners take Cisco’s virtualized networking environment from its big customers down into their branch offices to enable applications from Microsoft Office Communications Server to Cisco’s Telepresence, Cisco has updated its WAAS offering, introduced new Cisco Data Center 3.0 professional programs and services, and announced a handful of other updates. "We are bringing…
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Top Software Vendor ISV Partner Programs Rated
While Microsoft, IBM, Oracle, SAP and Salesforce.com each offer a channel program for ISV partners, not all programs are the alike, and partners should evaluate each carefully to find the best fit before they allocate their scarce resources to one or the other. A new study from Forrester Research called Choosing an ISV Partner Program…
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The Silver Lining Behind Rising Fuel Prices
Convincing customers to part with dollars to fund new IT projects is never easy, but every now and again there is a confluence of real world events that makes it a whole lot easier. Right now, two technologies that are coming as close as possible to selling themselves are unified communications and online file transfer…
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Marketing on the Cheap: The Lowly Newsletter
Editor’s Note: This is Part One in a series. VARs need to spend more on marketing. It must be true. You can’t go to a trade show, pick up a technology magazine or look at a channel Web site without hearing about how you need to be pumping at least 10 percent of your budget…
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FOR ESP: The Changing Landscape of Business Consulting
The channel, by and large, has a love-hate relationship with business consulting firms that typically enjoy relationships at the highest echelons of their customers. On the positive side, companies such as Accenture and IBM Global Services usually take the lead in creating or transforming some business process within a large corporate entity. This usually creates a…
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A Compellent Case for Green IT
As the green-IT movement gains momentum, a lot of vendors are elbowing each other to get to the front of the line of environmentally friendly technology companies. For the most part, though, the focus is on reducing power consumption and the costs associated with it. The argument to the customer, therefore, typically centers on reducing…