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  • Microsoft’s Certification Map Seeks to Put Meaning Back in the Initials

    MCDBA. MCDST. MCAD.net. MCP. MCSA. MCSE 2003. MOS 2002. Those aren’t Department of Defense designations or the latest hip-hop playlist. Those are just a handful of the more than one dozen certifications Microsoft Corp. partners and IT executives are carting around under their credentials. “There were so many of them that it got to the…

  • Microsoft Deputizes CPAs to Push Software

    Microsoft Corp. took a page from the playbook of its partners when it launched the Microsoft Professional Accountants’ Network this summer to drum up business for Microsoft Small Business Accounting and other applications. For years VARs and systems Integrators have used the close ties between accounting firms and their customers to promote their offerings and…

  • Microsoft Launches the Next Generation of Certifications

    Microsoft Corp. Monday unveiled what it called a new generation of certifications for partners and IT executives, more reflective of the skills required. The new certification map is three-tiered—Microsoft Certified Technology Specialist, Microsoft Certified IT Professional or Professional Developer, and Microsoft Certified Architect—intended to provide a more accurate demonstration of an individual’s skills and a…

  • VARStreet Lends VARs a Marketing Hand

    VARs spend most of their time running their businesses and making sales, so marketing typically is not a priority for them. But failing to do basic marketing, even something as simple as configuring a Web site to drive online sales, means passing up business opportunities. With that in mind, VARStreet Inc., of Santa Clara, Calif.,…

  • Digest: News from MaintenanceNet, Tech Data, Avnet

    MaintenanceNet says its data solutions are designed to bring order and usable data to VARs entering the managed services field; Tech Data is marrying its POS line with a data storage solution from an ISV to create a more functional solution; and Avnet is jumping into an open standards education program to cultivate the next…

  • IDC: BPO to Grow 10 Percent Annually

    The worldwide business process outsourcing market will expand at a 10.9 compound annual growth rate through 2009, International Data Corp. said this week. IDC called the market “vibrant and brimming with opportunity.” The market, according to IDC, will reach $641.2 billion in 2006 compared with $382.5 billion in 2004. IDC identified procurement and training as…

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