Recent Articles
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Branding and Product Positioning for the Channel Provider
I recently listened to a common type of miscommunication between channel partners and a vendor about marketing. The partners told their vendor that they wanted branding. The vendor obliged by creating a Marcom campaign that none of the partners used. Both complained to me that the other was unreasonable. Since both the vendor and the…
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Cisco Turns IP Video Work into Enterprise Offering
Cisco Systems Inc. has brought together eight years of its work on internal streaming media and video on demand in a new product offering for enterprises wanting to broadcast video over IP networks. The San Jose, Calif., company on Tuesday launched its Business Video Solution. The package combines Cisco’s routers and switches for managing IP…
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IBM Ramps Up SMBs’ Linux Incentives
IBM continues to ramp up its efforts to bring Linux to SMBs and to migrate Windows users to Linux. The company last week doubled to $10,000 the incentives for its partners that help small and midsize businesses implement Linux solutions. IBM officials said such efforts ease implementations and lower startup costs. “Half of all Linux…
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HP, IBM Lines Focus on SMBs
Major oems Hewlett-Packard Co. and IBM are offering upgraded systems, software and services targeted at the increasingly coveted small- and midsize-business customers. HP this week will roll out the second round of offerings in its Smart Office campaign targeting SMBs. The products are part of a $750 million development effort announced in the fall. At…
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Novell Partners Embrace Its Linux Move
SALT LAKE CITY—Novell Inc.’s 20th annual BrainShare tradeshow opened here Sunday with a different focus from years past. The reason: Linux. In recent years, BrainShare had been seen by the industry as a show chronicling the slow decline of a network giant and its flagship operating system, NetWare. This year, however, Novell is focusing on…
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EU Ruling Could Further Alter Windows Bundling
When European Union regulators rule this week in their antitrust case against Microsoft Corp., their decision will do more than possibly force the software maker to offer Windows without a bundled multimedia player. It appears likely to set a precedent for when and where Microsoft can integrate other software into the operating system and also…
