Recent Articles
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Cloud Service Providers & Channel Partners at Odds
The COVID-19 pandemic has obviously had a major impact on the ability of channel partners to engage their end customers. Because most channel partners have been unable to visit a customer in person, they have needed to rely on digital marketing to engage customers more than ever. Most channel partners even in the best of…
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MSP Prospects Finally Start to Brighten
Prospects for managed service providers (MSPs) going into 2021 appear to be rising across a wide range of potential customers. A survey of 1,200 SMB and midmarket business leaders conducted by cloud data recovery specialist Infrascale suggests that the need for greater security is pushing organizations toward MSPs regardless of some recent high-profile breaches involving…
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The Channel Embraces Diversity, Equity, and Inclusion
The IT industry can, in many ways, be considered a model of diversity and inclusion. When you think about all the inventors, engineers, software developers, and visionaries from all over the world who have contributed to the development of the core technologies that enable our industry, it truly is a gorgeous mosaic of people from…
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Women in Tech: What Needs to Be Done?
In the last 30 years, the number of women in technology has actually declined, according to Gavriella Schuster, Corporate Vice President of Commercial Partners at Microsoft, in a recent TEDx talk, “Something needs to be done,” she said Directions Training President Jennifer Didier agrees – and she did something about it. “There is an employment,…
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Resilient Channel Heads into Another Uncertain Year
As the channel heads into 2021, there’s a lot of concern over what might be in store, as the number of COVID-19 cases continue to rise. Despite the arrival of COVID-19 vaccines, it may be mid-2021 or later before enough of the population is inoculated to consider returning to business as normal. The channel itself,…
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Fallout from SolarsWinds Orion Breach to Reverberate Across Channel
It’s pretty amazing how managed security services providers (MSSPs) can go from being goats to something of a hero in a few short days. When the breach of the Orion network monitoring software was first disclosed by FireEye, much of the initial focus was on what the MSSP might have done wrong to allow such…
