Recent Articles
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VMware Channel Chief Aims to Convert Deals Into Sales
Newly appointed VMware channel chief Brandon Sweeney said the most important thing for him to accomplish is to not screw things up as he takes over for former VMware channel chief Ross Brown. Brown has been named senior vice president for strategic corporate alliances as part of an effort to encourage VMware partners to develop…
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AT&T Partner Exchange Offering APIs and IoT Certifications
The AT&T Partner Exchange is adding self-service tools in the form of mobility APIs to help solution providers reduce the time they spend on daily activities. The company also introduced new IoT training certifications to help providers monetize opportunities in the burgeoning internet of things (IoT) space. The Mobility API’s functions are designed to help…
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Are Microsoft Partners Feeling Inspired?
The recent Microsoft Inspire conference started me thinking about my many years of working with the vendor. I began selling Microsoft products in 1982. When the Microsoft Partner Program (MSPP) was introduced, my company joined immediately, having been partnering with the vendor for years. I remained a registered partner of the Microsoft Partner Network (MPN)…
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The Tech Jobs Sector Grows Stronger
The U.S. information technology (IT) sector added about 8,400 core IT jobs in June, according to CompTIA’s analysis of the Bureau of Labor Statistics’ Employment report. The CompTIA IT Employment Tracker shows that four out of five employment categories in the IT sector experienced job growth. In the first half of 2017, IT sector employment…
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The Problem With Partner Referral Programs
The Problem With Partner Referral Programs The Problem With Partner Referral Programs Vendors can drive higher-quality leads via a partner referral program, but most partners aren’t making enough money from referrals to make the effort worthwhile. Partner Participation On average, partner programs had 1,250 partners enrolled in a referral program, with 69% making a referral.…
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Referrals Are Still the Most Powerful Marketing Tactic
Sales and marketing have one thing in common: the answer to the most popular question they get asked. For marketing, the question is, “What’s the most effective vehicle for marketing?” Some may answer email, web, direct mail or radio, but the answer you’d get from the overwhelming majority of marketers is “referrals.” For sales, the…
