Recent Articles
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Google Compute Platform’s Partner Network Takes Shape
As part of an effort to compete more aggressively against rivals such as Microsoft and Amazon Web Services (AWS), Google is making a concerted effort to build a channel around the Google Compute Platform (GCP). Previously, Google focused most of its channel efforts on selling productivity applications such as the G-Suite. But at the recent…
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TCA Leadership Discusses IT and Telecom Channels
Following the article “TCA Aims to Bridge IT and Telecom Channels,” I spoke with Telecom Channel Association President Rob Butler, managing partner of CrossVergence, and Vice President Evan Gillman, principal and founder of Transit Broker LLC, about TCA’s goals and objectives and the telecom channel’s changing relationship with the IT channel. “I see the IT…
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Tech Data Acquires Avnet TS for $2.6 Billion
Tech Data is prepping its company and channel partners to meet demand for third-platform technologies, including cloud computing, big data and analytics, social media and mobile computing. A big part of this strategy was bolstered by Tech Data’s recent $2.6 billion acquisition of Avnet’s Technology Solutions (TS) business. The combination of the two companies brings…
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Why Metrics Matter to the Channel
Why Metrics Matter to the Channel Why Metrics Matter to the Channel Vendors that don’t measure partner metrics and engagement activities are hampering the success of their channel partners and the efforts to grow partner revenue. Multiple Responsibilities 74% of the channel managers surveyed are responsible for tracking channel partner engagement, productivity and revenue. Tracking…
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Xerox Intros New Line and Aims to Add Channel Partners
At this week’s Xerox event debuting the company’s 29 ConnectKey–enabled printers and multifunction devices with mobile and cloud connectivity, there was a lot of focus on channel partners. “We want to add many more channel partners, and we are actively recruiting them,” said Mike Feldman, corporate executive vice president and president, Xerox North America Operations.…
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Technology Is Shaping the Channel, CompTIA Reports
Technology Is Shaping the Channel, CompTIA Reports Technology Is Shaping the Channel, CompTIA Reports CompTIA’s report predicts that the channel will shift away from product resellers to service providers specializing in vertical industries or solution niches. Modest Growth The global IT industry is forecast to grow 4.1% in 2017, according to CompTIA. IT Spend Hardware,…
