Storage and IT services provider Pure Storage made a pair of significant announcements regarding innovations that will help customers address data management challenges.
First, the company announced the new Enterprise Data Cloud (EDC) solution, an architectural approach to data storage and management to enable customers to focus on business outcomes.
Additionally, Pure Storage is releasing an expansion of its next-gen storage products designed for high-performance workloads.
EDC architecture and data management at the forefront of innovations
This approach to data storage and management enables organizations to manage data across their entire estate with agility, efficiency, and simplicity. Utilizing an EDC architecture allows IT teams to centrally manage a virtualized cloud of data with unified control and management. This gives organizations access to autonomous data management and governance.
“It’s time to stop managing storage and start managing data. With AI increasing the potential value of enterprise data, and cyber-threats imperiling it, data storage architectures and the tools for managing data have not kept pace,” said Charles Giancarlo, the chairman and CEO of Pure Storage. “Only Pure Storage has innovated an architectural approach that enables enterprise customers to manage their global data estate. Pure Fusion allows customers to create their own global Enterprise Data Cloud empowering them to manage their data with the control, automation, and tracking needed to lead in a data-driven world.”
EDC architecture utilizes Pure Fusion, a unifying storage that works as “a pool of adaptable resources.” It is natively built into the arrays, which are self-discoverable and administrators can manage the fleet from any system because every array is an endpoint. Pure Fusion also now offers presets and remote provisioning for fleet-wide, file, block, and object-level management.
Next-gen storage products for performance at scale
Pure Storage has unveiled new storage products that are designed to help organizations manage demanding, high-performance workloads.
Extending the Pure Storage platform are the Pure Storage FlashArray and Pure Storage FlashBlade offerings, which provide performance density gains that enable faster results and seamless scaling for future applications and demands.
“In an era where data is king and IT complexity remains a major hurdle to accessing and using data for optimal business value, Pure Storage is once again redefining what’s possible for customers,” said John Colgrove, the founder and chief visionary at Pure Storage. “Pure Storage delivers the magic by rejecting the norms we’ve come to accept for storage infrastructure; they are what’s holding us back within this new era of exponential growth and logarithmic growth and insight value.”
FlashArray//XL R5 is the next generation of Pure Storage FlashArray that helps customers consolidate diverse workloads into a unified platform.
The new solution doubles the amount of IOPS (Input/Output Operations Per Second) per rack unit compared to the previous generation and increases max raw capacity by up to 50 percent.
Another new next-gen offering, Pure Storage FlashArray//ST, is designed to serve the most latency-sensitive workloads, including in-memory databases, large OLTP, log writing, and scale-out and sharded NOSQL databases. It delivers over 10 million IOPS per five rack units through an optimized IO path.
Furthermore, Pure Storage is also extending object support to FlashArray, creating a unified single architecture for block, file, and object storage across the Pure Storage platform. Object support for FlashArray will simplify data management by consolidating block, file, and object storage on a single, unified platform, providing consistent expertise.
“At Fiserv, we recognize our customers’ urgent need to manage escalating data demands with greater efficiency,” said Steven Allgeier, the VP of the distributed infrastructure group within Fiserv. “With Pure Storage FlashArray, we are able to continuously deliver an optimal all-flash performance with reliability for most mission-critical workloads. We are excited to see the benefits of the next-gen FlashArray//XL R5 and how they will empower our customers to scale for extreme demands.”
Pure Storage FlashBlade//S R2 is the latest iteration of Pure Storage FlashBlade//S that enhances the platform to accelerate time-to-insight, consolidate infrastructure, and attain faster outcomes from demanding data pipelines for organizations. The newest solution performs up to 30 percent better than competitors across critical workloads, including genome sequencing, inference, and electronic design automation simulations, as well as extensive datasets required for effective AI reasoning.
“Pure Storage was born to disrupt the industry, as we introduced new capabilities to reliably achieve better and better performance at any scale,” said Colgrove. “We are unwavering in our mission to enable our customers’ ambitions, providing the most innovative and reliable foundation they need to confidently meet any future challenge or opportunity.”
Pure Storage has been at the forefront of workload management in Q2 of 2025 and recently announced a new partnership to reinforce this notion. Read more about their recent collaboration with Nutanix to create a new solution to help organizations manage their virtual workloads.