Recent Articles
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McKinsey: Channel Profile & Services
McKinsey & Company is one of the most recognized names in the B2B ecosystem, as the oldest and largest global management consulting firm. Almost 100 years after its founding, McKinsey continues to help private, public, and nonprofit organizations address complex business problems, adopt digital transformation, and achieve sustainable growth. Like many top IT channel partners,…
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Becoming Your Vendor’s Favorite Reseller
It can be difficult to determine whether vendor relationships are healthy, especially if you don’t communicate with your vendors very often. But vendors typically send leads to their favorite resellers, which could mean you’re missing out on quite a few opportunities if you don’t pay attention to your vendor relationships. During the Q1 iteration of…
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Top 22 IT Channel Partners
A great channel partner is in the eye of the beholder and can depend on whom you ask. Analysts, industry groups, IT vendors, and customers all have their own views on the best IT channel partners. The diversity of channel categories also makes it hard to identify the top players, ranging from managed service providers…
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Top 12 Channel Incentive Management Software
There are many considerations and tools for building an indirect sales program, but perhaps nothing more important than the incentives that motivate partners and drive sales performance. With channel incentive management (CIM) software, organizations can establish and optimize rewards, rebates, promotions, and marketing programs to do just that. Channel incentive software helps IT vendors and…
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How Channel Partners Can Use Data to Find Business Opportunities
Data analytics has reshaped how businesses today operate. A growing wealth of digital data and tools that make sense of it have provided businesses with deeper, more accurate insights into their customers and operations than ever before. All this data and the tools to make sense of it hold substantial potential for channel partners. With…
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Databricks Helps Partners Tap Its Lakehouse Platform for Data and AI Services
Databricks is making it easier for channel partners to use the vendor’s Lakehouse architecture to help business customers better run their data, analytics and artificial intelligence (AI) workloads using a single platform. The San Francisco-based company’s Lakehouse Platform is designed to combine the key features of data warehouses and those of data lakes (hence the…
