Recent Articles
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Breakthrough Technology Group Offers Cloud Partner Program
IT and telecommunications solution provider Breakthrough Technology Group (BTG) launched a private cloud partner program aimed at enabling consultants, systems integrators, solutions providers, resellers and agents to offer cloud solutions and services to enterprise, midmarket and smaller customers. The program is BTG’s first formal targeted program for partners. The BTG Private Cloud Solutions offering provides…
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DataXoom Launches Mobility Partner Program
DataXoom, a value-added wholesaler of mobile data services, launched a new partner program for referral and sales partners. The DataXoom Mobility Partner Program opens up channel partnerships to OEMs, software companies focused on the mobile workforce, distributors of mobile devices, such as iPads, Internet-ready laptops and ruggedized mobile devices, and, to a lesser extent, telecom…
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Harmon.ie Launches Affiliate Partner Program
Harmon.ie Rolls Out Affiliate Partner Program Harmon.ie, a provider of digital workplace products, launched an Affiliate Partner Program for Microsoft partners and VARs. Building on its growth in the SharePoint and Office 365 ecosystem, the expansion of the Harmon.ie channel partner program targets the growing market for cloud and mobile tools at small and midsize…
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What is Through-Partner Marketing Automation?
An emerging trend in the channel marketing space is the move by vendors toward through-partner marketing automation, which is aimed at enabling partners to easily access and use a vendor’s marketing materials as well as integrate the collateral easily into their own digital marketing. This includes the automation of sharing marketing collateral with partner Websites,…
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What SMBs Look for From Their Technology Partners
SMBs and tech partners Job Creators SMBs represent 99.7% of the 6 million total U.S. employer firms, and have generated 63% of net new jobs in the past 15 years, according to the Office of Advocacy of the U.S. Small Business Administration. Strategic Priorities 58% of SMBs said reducing costs or overhead is their top…
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Cloudian Launches Hybrid Cloud Channel Program
As part of an effort to enlist partners to drive the adoption of hybrid cloud storage, Cloudian launched its first formal channel program. The two-tier global program provides registered partners with access to lead-generation, training, technical resources and marketing opportunities to help drive adothe ption of a storage appliance that makes use of cloud storage…
