In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with long-time channel innovator and advocate Frank Rauch, one of the most respected channel chiefs in the industry. With four decades of experience leading channel programs at companies like VMware, HP, and most recently Cato Networks, Frank reflects on his storied career, the lessons he’s learned, and what the future holds for the IT channel.
🔹 How Frank built a legacy through mentorship and leadership.
🔹 The evolving role of the channel chief in an AI-driven world where cloud marketplaces have gained popularity.
🔹 His take on Broadcom’s invite-only VMware partner program.
🔹 Predictions for the future of Israeli tech companies.
Frank also shares what’s next for him after announcing his retirement in January 2025, his thoughts on the rising stars in the industry, and advice for the next generation of channel chiefs. Don’t miss this exclusive deep dive into the channel world from one of its most influential figures!