In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Robbie Morrison, CEO of Velosio, to discuss how Velosio helps mid-market businesses navigate digital transformation, cloud migration, and AI adoption – especially during economically unstable times. Robbie dives into how Velosio partners with ISVs, their focus on industry-specific solutions (like horticulture!), and why targeting the C-level is key to tech adoption.
🔹 Key Topics Covered:
✔️ Velosio’s role in mid-market digital transformation
✔️ The surprising role of IT in modern horticulture 🌱
✔️ How CFOs & CROs drive cloud and AI adoption
✔️ Helping businesses navigate economic disruption
✔️ Success stories & the future of AI in business
📌 Timestamps:
00:00 – Intro: Meet Robbie Morrison & Velosio
01:50 – What does Velosio do?
02:50 – Who are Velosio’s customers & key verticals?
04:00 – Why horticulture is a surprisingly high-tech industry
06:30 – The importance of working directly with CFOs & CROs
09:30 – Velosio’s vendor partners and cloud-first approach and solutions
12:00 – Cloud migration: Choosing the right path for businesses
14:15 – Economic challenges & how real-time data helps companies adapt
18:50 – Working with independent software vendors (ISVs)
25:00 – AI & data readiness: The next big shift in IT
28:30 – A customer success story: Breaking down data silos
31:00 – Vendor partner and solution shoutouts
32:30 – Why businesses should consider Velosio as a partner